UI COLOR FULL
I would show you all a screenshot of the artboard at that point but I guess you imagine the mess… It’s full of (too) many different stripes of different colors to understand how they behaved.
That’s why even though I started working with colorbox.io, I finally decided to generate our own system. I needed to figure out a consistent system for the generation of our color tints throughout all hues. Working with the color wheel side by side I was comparing the colors we had and the ones we wanted to add. The goal was to generate a big palette that could be used cross-department while keeping it consistent and functional for future work. It is very difficult to know what the needs are going to be for the future, so flexibility is key here. We decided that if we were to allocate the time and resources to rethinking our palette, we were going to be generating the palette for the future: full flexibility and well defined to meet accessibility standards, as well as product and marketing needs. Right now we are not using many illustrations, less colored illustrations…but what if in some years we decide we want that? Alongside our brand colors, we needed a palette to help us all design better. The marketing department also wanted to shift their use of color for their branding material, so we were all starting to have different color needs. One of the main problems was that the palette was not making it easy to be compliant with accessibility. With the number of products increasing within TrustYou and with the need for new graph visualizations throughout the entire tool, we started to be concerned about the lack of flexibility of our color palette.
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